Papers in Refereed Journals
Ariel, Y., Malka, V., Avidar, R., & Levy, E.C. (2015). Smartphone’s usage among young Israeli adults: A combined quantitative and qualitative approach. Israel Affairs (Published online 19 July 2017).
Ariel, Y., Elishar-Malka, V., Weimann-S, D., & Avidar, R. (2017). Online agenda-setting research: Challenges and dilemmas. The Agenda Setting Journal 1(2) (in press).
Avidar, R. (2017). Public relations and social businesses: The importance of enhancing engagement. Public Relations Review (forthcoming).
Toledano, M., & Avidar, R. (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review 42(1), 161-169.
Weimann-S, D., Ariel, Y., Malka, V., & Avidar, R. (2016). Trends in public and media agenda setting during the 2015 Israeli elections. Israel Affairs 22(3-4), 727-742.
Malka, V., Ariel, Y.,& Avidar, R. (2015). Fighting, worrying and sharing: Operation ‘Protective Edge’ as the first WhatsApp war. Media, War, and Conflict 8(3), 329-344.
Malka, V., Ariel, Y., Avidar, R., and Levy, E. C. (2015). Operation “Protective Edge”- The first Whatsapp war? Kesher , 47, 88-96.
Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. (2015). Smartphones, publics, and OPRs: do publics want to engage? Public Relations Review , 41, 214-221.
Ariel, Y., & Avidar, R. (2015). Information, Interactivity, and Social Media, Atlantic Journal of Communication, 23(1), 19-30.
Avidar, R., Ariel, Y., Malka, V., and Levy, E. C. (2013). Smartphones and young publics: A new challenge for public relations practice and relationship building. Public Relations Review 39(5), 603-605.
Avidar, R. (2013). The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory. Public Relations Review 39(5), 440-450.
Avidar, R. (2012). How a politician can successfully implement public relations principals online: An Israeli case study. Israeli Journal of Humor Research 1(2), 81-96.
Avidar, R., (2011). Israeli public relations and the Internet. Israel Affairs. 17(3), 401-421.
Avidar, R., & Rafaeli, S., (2009). Computer mediated charity: Israeli nonprofit use of Web 1.0 and Web 2.0 online dialogic elements. The Journal of Global Management Research 5(2), 61-70.
Avidar, R., (2009). Social media, societal culture, and Israeli public relations practice. Public Relations Review, 35(4), 437-439.
Chapters in Books
Malka, V., Ariel, Y., Avidar, R. & Cohen, A.A. (2017). Reconceptualising uses and gratifications vis-à-vis smartphone applications: The case of WhatsApp. In P. Vorderer., D. Hefner., L. Reinecke., & C. Klimmt (Eds.). Permanently Online, Permanently Connected (pp. 43-50) New-York: Routledge.
Weimann-Saks, D., Ariel, Y., Malka, V., & Avidar, R. (2017). Trends in public and media agenda-setting during the 2015 Israeli elections, in E. Orkibi, & M. Gerstenfeld (Eds.). Israel at the Polls 2015 A Moment of Transformative Stability. London: Routledge. ISBN 9781138637030.
Avidar, R. Engagement, Interactivity, and Diffusion of Innovations: The Case of Social Businesses. In K. Johnston and M.Taylor (Eds.). Handbook of Communication Engagement , Wiley (forthcoming, 20 pages).
Avidar, R. Responsiveness and interactivity: Relational maintenance strategies in an online environment. New media and public relations (Third Edition). In S. Duhe (Ed.) (forthcoming, 22 pages).
Avidar, R., Ariel, Y., & Malka, V.(2017). Wartime changes in news consumption patterns among Israeli WhatsApp users: Operation Protective Edge as a case Study. In D. Caspi, and D. Rubinstein (Eds.). Reporting the Middle East: Challenges and Chances (pp. 79-). New Jersey: Scientific Publishing.
Avidar R., (2012). Israeli public relations and the Internet. In A. Lev-On (Ed.) New media, politics and society, London, Routledge.
Articles in Professional Journals
Avidar, R. (2009). Social media and its usage among Israeli practitioners. The Israeli Public Relations Association (ISPRA) Web site [Hebrew] Link here.
Malka, V., Ariel, Y., Avidar, R., & Levy, E. C. (2014). Do you have a Joke? WhatApp usage in a national crisis situation [Hebrew] Link here.
Sela, I., & Avidar, R. (2014). Social media and their usage among Israeli universities and colleges. The Israeli Public Relations Association (ISPRA) Link here
Avidar R., Ariel, Y., Malka, V., & Levy E.C. (2015). Smartphones, publics and OPR: Do publics want to engage? Institute For Public Relations (IPR) Link here.
Toledano, M., & Avidar, R. (2016). Ethics and public relations in social media: The case of Israel and New Zeland. The Israeli Public Relations Association (ISPRA) [Hebrew] Link here.
Toledano, M., & Avidar, R. (2017). Public relations, ethics and social media: A cros- national study of PR professionals. Institute For Public Relations (IPR) Link here.
An advisor and a reviewer of chapters 13-14-15 in the book: Limor, Y., Mendelzis, L., & Leshem, B.(2013). Public relations: strategies and tactics. The Open University, Israel.