Conferences

International Conferences

Avidar, R., Diversity in research networks in public relations research: A social network analysis of international collaboration and co-authorship . The 24 European Public Relations Education and Research Association (EUPRERA) Annual Congress. Prague, Czech republic, September 20-23, 2023.

Avidar, R., Disinformation, counter-audiences, and vaccination: Covid-19 crisis communication and adversarial ideologies in social media. The 23 European Public Relations Education and Research Association (EUPRERA) Annual Congress. Vienna, Austria, September 21-24, 2022.

Avidar, R., & Roth-Cohen, O., A Decade of theoretical frameworks in social media research in public relations. The 29th International Public Relations Symposium (BledCom). Bled, Slovenia,  July 1-2, 2022.

Sassoni-Bar Lev, O., & Avidar, R., Health solidarity vs. social solidarity: The framing of  the “Corona Cruise Ship” in news media and online comments. The annual conference of the International Association for Media & Communication Research (IAMCR 2021). Nairobi, Kenya, online conference, July 11-15, 2021.

Avidar, R., & Sassoni-Bar Lev, O., Online comments versus news media framing of a crisis: The case of the “Corona Cruise Ship”. The 28th International Public Relations Symposium (BledCom). Bled, Slovenia, Online conference, July 2-3, 2021.

Dhanesh, G. S., & Avidar, R., Silent dialogue: Problematizing open dialogue as a precursor to relationship building in conflict contexts in the Middle East. The 28th International Public Relations Symposium (BledCom). Bled, Slovenia, Online conference, July 2-3, 2021.

Avidar, R., & Magen, C., Tracing gaps between dialogue and strategic communication: An Israeli case study. International Communication Association (ICA). Online conference, May 27-31, 2021.

Weimann-Saks, D., Elishar-Malka, V., Ariel, Y., & Avidar, R. “Like me”: The impact of following prime ministerial candidates on social networks on perceived public agendas. General Online Research (GOR 20).  Berlin, Germany, September 10-11, 2020 (Poster).

Avidar, R., & Toledano, M. Post-Truth Challenging Science: Social Media and the Case of Vaccination Hesitancy. The 11th International Media Readings in Moscow: Mass Media and Communications. Moscow, Russia, October 17-18, 2019.

Toledano, M., & Avidar, R. Communicating Immunization: ‘Vaccine Hesitancy’ Challenges for Communication Professionals in the Age of Social Media . Zagreb, 21st EUPRERA Annual Congress. Zagreb, Croatia, September 26-28, 2019.

Avidar, R., & Magen, C. Introducing the Strata Approach to Dialogue Analysis. The 26th International Public Relations Symposium (BledCom). Bled, Slovenia, July 4-6, 2019.

Avidar, R., & Magen, C. Political Communications and PR: Exploring Israeli political NGOs and the Importance of Offline Dialogue. Barcelona PR Meeting 2019. Barcelona, Spain, July 1-2, 2019.

Toledano, M., & Avidar, R. Converging Fields: Health Promotion, Social Marketing, and PR Approaches as Strategies to Increase Immunization Rates. Barcelona PR Meeting 2019. Barcelona, Spain, July 1-2, 2019.

Avidar, R. & Magen, C. Israeli Political NGOs on Facebook: Dialogue versus Monologue. The 35th Annual Conference of the Association for Israel Studies. Kinneret, Israel, June 24-26, 2019.

Avidar, R. & Magen, C. Between the Ideal and the Actual: Dialogue, Political NGOs and Civil Society. The 24th International Conference on Corporate Marketing Communications. Ariel, Israel, April 29-30, 2019.

Avidar, R. Marketing Communications for the Fourth Sector: The Challenges of Building Reputation for Hybrid-Identity Organizations. The 24th International Conference on Corporate Marketing Communications. Ariel, Israel, April 29-30, 2019.

Avidar, R. Embracing Paradox Theory for Managing Organizational Tensions and Building Reputation among Hybrid-Identity Organizations. The 25th International Public Relations Symposium (BledCom). Bled, Slovenia, July 5-7, 2018

Avidar, R. Integrating Engagement, Interactivity and DOI to Better Understand Online Engagement. International Communication Association (ICA 2018), Prague, Czech Republic, May 23-28, 2018.

Ariel, Y., Elishar-Malka, V. Weimann-Saks, D., & Avidar, R. Hybrid Media Systems During Election Campaigns: Challenging and Tracing the Question of Who Sets the Agenda? International Communication Association (ICA 2018) Pre-Conference, Prague, Czech Republic, May 23-28, 2018.


Ariel, Y., Elishar-Malka, V. Weimann-Saks, D., & Avidar, R. Too Close to Call: Hybrid Media System Approach to News Topics’ Salience during Election Campaign. General Online Research (GOR), February 28 – March 2, 2018.

Avidar, R. Creative Strategies to Promote the Complex Identities of Social Businesses. The European Public Relations Education and Research Association (EUPRERA), London England, October 12-14, 2017. Cologne Germany,

Avidar, R., Weimann-Saks, D., Ariel, Y., Elishar-Malka, V. Agenda-Setting Research Online: Unique Theoretical and Empirical Challenges. #Amiretreat 2017: Journalism, Society and Politics in the Digital Media Era. Cyprus University of Technology, Limassol Cyprus, August 31-September 3, 2017.

Ariel, Y., Weimann-Saks, D., Avidar, R., & Elishar-Malka, V. Covering Elections in Multimedia Environment: Comparing Data from Traditional and New Media During the 2015 Israeli Elections. #Amiretreat 2017: Journalism, Society and Politics in the Digital Media Era. Cyprus University of Technology, Limassol Cyprus, August 31-September 3, 2017.

Avidar, R., Ariel, Y., Weimann-Saks, D., & Elishar-Malka, V. Public Relations and Agenda-Setting Research in a Time of Convergence. Barcelona International Critical PR Conference 7. Universitat Pompeu Fabra, Barcelona Spain, July 3-4, 2017.

Ariel, Y.,  Malka, V., Weimann, S. D., & Avidar, R. Researching Agenda-Setting Online: Theoretical and Empirical Challenges. General Online Research (GOR) Berlin Germany, March 15-17, 2017.

Ariel, Y., Avidar, R., Malka, V., & Weimann, S. D. Analyzing Users and the Media Agenda Setting during the 2015 Israeli General Elections. The annual conference of the International Association for Media & Communication Research (IAMCR 2016) Leicester, UK, July 27-31, 2016.

Avidar, R. Public relations and social businesses: Building engagement? The 23rd International Public Relations Symposium Bledcom, Bled, Slovenia, July, 2016.

Ariel, Y.,  Malka, V., Avidar, R., & Weimann, S. D. Public Agenda 2.0: Comparing data from traditional and new media during the 2015 Israeli election. General Online Research (GOR) Dresden Germany, March 2-4, 2016.

Toledano, M., & Avidar, R. PR Ethics as a matter of culture: A cross-national comparative study of PR practitioners’ attitudes to social media ethics in two countries. EUPRERA. Oslo, Norway, October 1-3, 2015.

Malka, V., Ariel, Y., & Avidar, R.  Users’ best friend during a national crisis? WhatsApp and its roles in the lives of Israeli citizens in wartime. General Online Research (GOR) , Cologne, Germany, March 18-20, 2015.

Toledano, M., & Avidar, R. Ethics as a matter of geography: A comparative study of ethical dilemmas experienced by PR practitioners online in New Zealand and Israel.  The 21st Annual International Vincentian Business Ethics Conference. Dublin, Ireland. October 29th– November 1st  2014

Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. Smartphones, Publics, and OPR: Do Publics Want to Engage?.The 21st International Public Relations Symposium (BledCom). Bled, Slovenia. July 4-5 2014.

Avidar, R. Contributions to the theory of responsiveness and interactivity: Relational maintenance strategies in an online environment. International Communication Association ICA 2014, Seattle, USA, May 22-26, 2014.

Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. What‘s up in Whatsapp world? The role of a popular smartphone application in the lives of Israeli users. The 16th International Conference of General Online Research, Cologne University of Applied Sciences. Cologne, Germany. March 5-7 2014.

Ariel, Y., Malka, V., Avidar, R. & Levy E. C. The Usability of Smartphones among Youngsters. The annual conference for the International Association for Media & Communication Research (IAMCR) at Dublin City University, Dublin, Ireland 25th-29th June 2013.

Avidar, R. New media and online participation: The dialogic potential of the Internet and its actual utilization by businesses and nonprofit Associations. IAMCR 2013, Dublin City University, Dublin, Ireland, June 24-29, 2013.

Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. Smartphones and young publics: A new challenge for public relations practice and relationship building. Bledcom 2013, Bled, Slovenia, June 14-15, 2013.

Levy, E.C., Ariel, Y., Avidar, R., & Malka, V. Young early smartphone adopters.  The 15th General Online Research 2013 (GOR13), Cooperative State University, Mannheim, Germany, March 4-6 2013.

Avidar, R., Do they keep their promises? Responsiveness rates of Israeli businesses and nonprofit associations.  The 13th annual International Public Relations Research Conference, Miami, Florida, USA, March, 2010.

Avidar, R., Israeli PR as a profession and an academic discipline. The 1st symposium on Public Relations in the Mediterranean Area, University of Catania, Italy, November, 2009.

Avidar, R., Online public relations as a competitive development’s tool for Euro-Mediterranean companies: The case of Israeli PR. The 1st symposium on Public Relations in the Mediterranean Area, University of Catania, Italy, November, 2009.

Avidar, R., From social responsibility to social media: Societal culture and Israeli public relations practice. The 16th International Public Relations Symposium Bledcom, Bled, Slovenia, July, 2009.

Avidar, R., & Ariel, Y. Exploring interactivity and responsiveness divergence. AOIR, Internet Research 9.0, Copenhagen, Denmark, October, 2008.

Avidar, R. Online responsiveness and interactivity in organizational public relations. Doctoral colloquium AOIR, Internet Research 9.0, Copenhagen, Denmark, October, 2008.

Avidar, R. Opening and closing routines in bookstore encounters. Pragma 99 International Pragmatics Conference on Pragmatics and Negotiation, Tel-Aviv University, June,1999.

National Conferences

Roth-Cohen, O., & Avidar, R, Theoretical frameworks in social media research in PR. The Annual Conference of the Israel Communication Association. The Yezreel Valley College, Israel, April 3, 2023.

Sassoni-Bar Lev, O., & Avidar, R., “Just so we don’t get infected…”: News framing and counter-framing in the “Corona ship” affair.  The Annual Conference of the Israel Communication Association. The Yezreel Valley College, Israel, April 3, 2023.

Magen, C., & Avidar, R., The Israeli Security Agency (ISA) and Facebook: Will the two go together? Israeli intelligence organizations and the new media, 2000-2020. The Sixth Kinneret Conference for Military-Society Studies in Israel. Kinneret, Kinneret Academic College, September 14-15, 2022.

Avidar, R., & Magen, C. The Place of Digital Strategic Communication in the Work of Israeli Intelligence Agencies: Plain Old Bess in a Different Dress? The Annual Conference of the Israel Communication Association. The Hebrew University of Jerusalem, Israel, June 20, 2022.

Avidar, R., & Abboud, A. O. Teaching a Seminar about Patient Experience in a Multi-Cultural Perspective. The 6th Conference of the Israel Society of Medical Education (ISME). Yezreel Valley College, Israel, February 19, 2020.

Magen, C., & Avidar, R. On Political NGOs, Social Networks and Civil Society: A chance for Dialogue? The Annual Conference of the Israel Political Science Association. Western Galilee Academic College, Israel, May 23, 2019.

Avidar, R., & Magen, C. Sovrim Stika Im (rak) Tirtsu- On political NGOs and political online discourse in Israel. The 23rd Conference of the Israel Communication Association. Hadassah Academic College, Jerusalem, April 16, 2019.

Avidar, R. More social or more business-like? The challenge of building reputation for hybrid-identity organizations. The 23rd Conference of the Israel Communication Association. Hadassah Academic College, Jerusalem, April 16, 2019.

Avidar, R., Ariel, Y., Elishar-Malka, V., & Weimann-Saks, D. Online Imagery-Laden Narratives and Their Usage by Israeli Politicians as a PR Strategy to Win the Elections. The 22nd Conference of the Israel Communication Association College of Management Academic Studies, April 2018.

Ariel, Y., Weimann, S. D.,  Elishar-Malka, V.,& Avidar, R. Challenges and dilemmas in online Agenda-Setting research: The relevancy of Agenda-Setting theory in the age of new media. The 21st Conference of the Israel Communication Association Sapir Academic college, April 2017.

 Ariel, Y., Weimann, S. D.,  Elishar-Malka, V.,& Avidar, R. TV, social networks and others: Public and communicational agenda setting during the 2015 Israeli elections.  The 20th Conference of the Israel Communication Association Kinneret Academic College, April 2016.

 Toledano, M., & Avidar, R. Ethical challenges in new media, and the image of the PR profession. The 20th Conference of the Israel Communication Association Kinneret Academic College,  April 2016.

Sela, I., & Avidar, R. (2015). Online relationships: Universities, Colleges and relationship building with potential students in Israel. The 19th Conference of the Israel Communication Association, The Open University, Rannana, April, 01, 2015.

Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. (2015). Varrying functional equivalence among new and old media during times of emergency.  The 19th Conference of the Israel Communication Association, The Open University, Rannana, April, 01, 2015.

Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. (2015). The role of Whatsapp in the lives of Israeli citizens in danger zones during operation ‘Protective Edge’. The First Conference of the Science, Knowledge, and Technology Community, January 4, 2015, Bar-Ilan University.

Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. (2015). Technology in a national crisis situation: WhatsApp and its role in ‘Protective Edge’ Operation. Poster presented at the Research Center for Innovation in Learning Technologies 2015 (Chais Conference 2015), February 10-11  2015, The Open University, Raanana, Israel [*Hebrew].

Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. Smartphones: A new challenge for public relations and relationship building. Presented at Public Relations: Between Academia and Profession. February, 20, 2014, The Open University, Raanana, Israel [*Hebrew].

 Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. (2014). The smartphone : Is he the student best friend? The smartphone in the lives of students in Israel’. Presented at the Research Center for Innovation in Learning Technologies 2014 (Chais Conference 2014), February 11-12  2013, The Open University, Raanana, Israel [*Hebrew].

 Levy, E.C., Avidar, R., and Ariel, Y., New and old media in the lens of interactivity. Research Conference: Information and Knowledge. November 13, 2013, The University of Haifa, Haifa.

Malka, V., Ariel, Y., Avidar, R., & Levy, E.C. Mehubarim, the version of the Academia: The role of the smartphone in the lives of undergraduate students. The 9th Annual Conference of MEITAL: The World of Open Information-Elearning in Higher Education. The Hebrew University of Jerusalem, May 20, 2013.

Avidar, R., Zohek mi she-zohek aharon: Self humor as an online public relations strategy. The 17th Conference of the Israel Communication Association, University of Bar-Ilan, March, 2013.

Ariel, Y., Malka, V., Avidar, R., & Levy, E.C., Smartphone usages: Patterns of young Israelis. The First Israeli Human-Computer Interaction Research Conference (IsraHCI), The Interdisciplinary Center (IDC), Herzliya, Israel, January 15th, 2013.

Avidar, R., Thank you for approaching us: Organizational responsiveness to online inquiries as a dialogic element in public relations. The 16th Conference of the Israel Communication Association, Tel-Aviv, April, 2012.

Avidar, R.,& Rafaeli, S., Do Israeli nonprofit associations use the Internet? The 15th Conference of the Israel Communication Association, University of Haifa, April, 2011.

Avidar, R., Social media and organizational public relations. The 15th Conference of the Israel Communication Association, University of Haifa, April, 2011.

Avidar, R. Advertising, spokesmanship and public relations ‘Communicating’: Student Research Conference, University of Haifa, December, 2010.

Avidar, R., Promises, promises: Responsiveness rates of Israeli businesses and nonprofit associations. The 14th Conference of the Israel Communication Association, Herzliya, April, 2010.

Avidar, R., & Ariel, Y., Interactivity and responsiveness: Is there a place for confusion? ‘Communicating’: Student Research Conference, University of Haifa, December, 2008.

Avidar, R., We thank you for your application: Online responsiveness and interactivity in organizational public relations. The 2nd doctoral student conference of the Netvision Institute for Internet Studies, Tel Aviv University, 2008.

Avidar, R., & Ariel, Y., New media: Interactivity and responsiveness. The 12th Conference of the Israel Communication Association, Tel-Aviv, April, 2008.

Avidar, R., Online responsiveness and interactivity in organizational public relations. Poster presented at the Annual Research Affair of the Management School of Haifa University, Herzliya, 2008.

Avidar, R., The importance of online responsiveness and interactivity for building relationships between organizations and publics. The 11th Conference of the Israel Communication Association, The Open University, Ra’anana, April, 2007.

Avidar, R., Viral technology for information diffusion. The Center for Globalization, High Tech Development and R&D Policy, The Hebrew University of Jerusalem, 2001.

Invited Talks 

Avidar, R. (22 February, 2022), Public relations in a changing world Kathedra, Kfar-Vradim [Hebrew]